Matt Rowell experienced a dream 2025 season, recording the second-highest Brownlow Medal vote tally in history with 39 votes while leading Gold Coast to their inaugural finals campaign. He reached his 100th game and won his first Club Champion award and All-Australian selection. Rowell posted career-best averages of 26.3 disposals, 8.2 clearances, 8.6 tackles, and 5.6 inside 50s per game, and won the Marcus Ashcroft Medal in a QClash performance of 37 disposals, 15 clearances, and 12 tackles. He signed a two-year contract extension through 2027 mid-season.